Kyle Seay - Creative Direction

Crossover at Kinnick

Served as Producer on 3-part Crossover at Kinnick series, winner of a Mid-America EMMY Award, which followed the Iowa Hawkeyes Women’s Basketball team in the lead up to their historic exhibition played in Kinnick Stadium, and set the all-time attendance record for a women's basketball game. The series highlighted the team’s meteoric rise to the top of the women’s basketball landscape, showed how they’re preparing to build upon the previous years' success, as well as documented the community’s buy-in to the program and the positive effect these student-athletes have on the Hawkeye family.

The fully-organic series generated over 3 million impressions and 1.4 million video views, and also won the Hashtag Sports Award for Best Women's Sports Partnership and placed as a finalist for Digiday's Original Programming.

March Means National Campaign

In an effort to demonstrate how LEARFIELD Studios can scale content for future national sales campaigns, we partnered with eight men's and women's basketball teams (including national champion UConn) to find out what "March Means" to them, which launched the day after the selection show. We produced a pilot episode at TCU to create a streamlined process and look for the other programs.

Year two of the campaign expanded to 14 men's and women's basketball programs on the eve of March Madness and included stars such as Caitlin Clark, Paige Bueckers, Donovan Clingan and Will Richard.

State Farm "Stanchion to Stanchion"

LEARFIELD Studios was tapped to scale "Stanchion to Stanchion" video series across 17 schools that included 22 men's and women's student-athletes. I served as on-site producer as Duke's Kon Knueppel and Ashlon Jackson took viewers full court in Cameron Indoor.

Kon: https://www.instagram.com/p/DG6ZMP0SzuY/

Ashlon: https://www.instagram.com/p/DG6SXE_hlJW/

TCU Football Uniform Reveal

Led a team of four to create an announcement video for the TCU Football uniform reveal, that intertwined the new design with the 20-year history of the program under head coach Gary Patterson.

TCU Baseball 10-Year College World Series Documentary

Created concept of a documentary to tell the story of the first TCU Baseball team to reach the College World Series on its 10-year anniversary. Wrote the script, conducted the interviews and led the two-person production team and post-production process.

TCU Legends Club Virtual Ribbon Cutting

Helped TCU Athletics solve the problem of selling suite and club level seats during the height of the pandemic by leading a team of three to create a "virtual ribbon cutting", bringing the all-new addition to Amon G. Carter Stadium directly to the fans.

TCU Basketball NCAA Tournament Announcement

Took a unique angle on TCU Basketball earning its first NCAA Tournament bid in 20 years, showing the transformation of the arena and a recreation of the newspaper announcement.

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